visual communication

Visual communication is everything you need to know in a picture, we see this everyday in signs, colors and body language but for this project we have to learn how to express the meaning behind our advert in an image.
Visual communication is the best form of visual shorthand, it is easy to get the proposition across and the adverts can be very effective.
To help with this project we have done a few smaller projects to help us look at things in a different or more unusual way; applying opposites – this is where we took an object and looked at it to its utter most opposite such as a tiny elephant or a big egg, or a teddy bear made of bricks. We came up with twenty ideas to help our creative side flow. This also included taking the truth out of a project and demonstrating it in a different way.

Learning outcomes – collect and interpret visual information to support practical and creative problem solving.
Reflect on the visual communication achieved in developing and realizing art and design products.

Client – Alberto Culver, VO5 volume boost shampoo
Proposition – Gives hair more volume after one use
Objective – Increase market share
Target Audience – Women aged 18-45
Media – Female press advert
Manditories – Pack shot

Notes/information from this module

Communicating messages

In addition to selecting the best verbal appeal and using your target market members language you need to know how to communicate your marketing messages visually.
- Market segmentation to determine your target markets preferences for graphic design techniques, colors, art and other visual preferences.
- Also help you to determine characteristics and apply them to discover the best way to base design decisions on a target market characteristics.
Improve visual marketing messages
- Target audience preferences – graphic design, techniques, colors, art, etc.
- Younger generations – centered typesetting for headlines
- Older generations – aligned left headlines
- Young single women – geometric shapes like circles and diamonds
- Married women with children – softer shapes; hearts, flowers and cute animals.
- People in lower-middle social class – orderly designs
- Upper-lower class – lively designs
- Some Matrix market segmentations process consider psychographics that enable you to select the best visual marketing messages for your target market
- Shows the best way to base design decisions
- Communication through visual aid
- Described as the conveyance of ideas and information in forms that can be read or booked upon
- Solely relies on vision and is primarily presented with two dimensional images
- Includes; signs, typography, drawing, graphic design, illustration, color and electronic resources
- Explores the idea that a visual message accompanying text has a greater power to inform, educate or persuade a person or audience
- Evaluation of a good visual design is mainly based on comprehension by the audience
- Personal aesthetic or artistic preference may effect the meaning of the image – not universally agreed upon principles of beauty and ugliness, other ways to express
- Gestures, body language, animation, film
- Graphic designers – methods for professional practice
- Visual communication on WWW is perhaps the most important form of communication that takes place on the Internet.
For this project I enjoyed the chosen client and visual idea as I want to be an art director, I found it easier then previous projects. For our campaign we took world disasters because of the volume and impact they have, so we had the hair turning into a tidal wave, a hurricane and a volcano. We received good feed back and positive changes that would help our adverts work.