Toshiba Chair in space advert

This is by far my favorite advert of 2010 so far, i first read about it in a free magazine in Startbucks and took a mental note of the date and time of the premiere (ITV 6.45) after watching it i was taken away by the concept of sending a chair in space until it reached a certain point and came crashing back to earth in 40 minutes. this advert is definitely something else.