Strategies

Draw on a range of learning and teaching methods appropriate to the content and o the nature of the student profile.
Te specific methods to be used will be determined at an annual planning even, outcomes recorded.

Strategy is possibly the most important thing to understand in advertising
- Thought process that you use to create an advert
- Combine your research skills with your creative thinking skills to produce campaigns that are insightful and engage/ persuade the target audience

Given day briefs – maximum opportunity to develop skills in creating strategies.

What is strategy?

Creative strategies are used to obtain consumer attention and provoke shoppers to purchase a specific product.
Capture attention = catchy slogans
Creative strategies promote
- Public relations
- Personal selling
- Publicity
- Sales promotion

Day briefs we worked on and examples of our work

National Express Coaches
- Taking you where you want to go/ taking you where you want to be
- Express just for you
- Cheaper then a plane
- The plane isn’t really THAT fun
- Horse Drawn? We were there. WW1? We were there. And we’re still here today.

Eveready Batteries
- Power in your hands
- Ever ready for you
- Ever ready and waiting

Daddies Sauce
- Bringing you the best
- Complete your meal
- Something unbelievably special
- A friend for your food

Innocent
- No police. No lawyer. No judge. No jury. Live an innocent life
- Go on, I wont tell if you wont. Live an innocent life
- Innocence never tasted so good. Live an innocent life

FedEx
- Buy me today, see you tomorrow
- Twenty-four hour delivery (if that)
- Together tomorrow, that’s a promise
- See you tomorrow
- Whatever you need in one day

I didn’t really enjoy this project as much as visual communication as I prefer doing art directing, my partner (copywriter) was also ill throughout this project so I found it very hard to come up with good strategy lines. The feedback we received wasn’t brilliant but it will help me with future projects and strategy lines.