Lurpak

Applying Creative thinking – AD105

Danish Dairy Board – Lurpak Spreadable

“Butter that spreads straight from the fridge”

Females aged 20 -50 years

48-sheet poster AKA billboard

Include logo

To hand in – Research file, development file, 50 concepts and final piece

Learning objectives – understanding of the methods and thought process of creating an ad.

My view – as Lurpak was our first project I struggled with coming up with 50 ideas. I didn’t enjoy the product as I have little experience with dairy products but the experience I do have has showed me that Lurpak isn’t actually a very good project and as for “spreadable” pfft!
This was the first project I worked with my partner and I felt we worked well. We got reasonable feedback from our presentation and final piece even though I hate presenting publically.