A creative brief

A creative brief consists of the following;

Client: Company you are working for
Product (brand): Thing you are advertising
Proposition: Thing you want to say/ point you’re trying to get across
Objective: What you want to happen
Media: Format, TV ad or poster
Mandatories: Things that have to be in the advert; logo, slogan, certain pictures or colors, web address, etc.
Target audience: Who your advert is aimed at

We learnt this close to the start of the year as a nugget of information that we will always need to know.