AD 108 – Art ad design

Art direction and copywriting, how to use it

Philips HD ready TVs
“Sharper, clearer more vibrant pictures”
1st half = visual campaign containing strat and brand
2nd half = copy written, only words

For this campaign I also mostly worked alone (due to illness of my partner) but I feel I came up with significant amount of visuals and copies, I enjoyed working on this one but did struggle slightly with designing my final piece.
For my finial piece I wanted something impressive to show how effective the HDTV really is, I chose to do a campaign where things were coming out of the TV, not in a 3D way but in a way that shocks the viewer. For the first image I decided to do a hand coming out of the TV as if to slap someone on the face, the second was a football heading towards a man and the third a drink being poured over a girl. I felt the first and original idea was the better and strongest one and from the feedback received I think my peers felt the same. This was definitely the best feedback I have had all year although the change I should have made was to make at least one of the adverts a positive not all negative.